A Form 4 filed with the Securities and Exchange Commission shows Lim Jung Jae, CEO, Interim CFO, and a director of Reborn Coffee, Inc. (NASDAQ: REBN), reported an open-market purchase of company stock dated July 14, 2026.
According to the filing, Lim acquired 131,387 shares at a stated price of $180,000.00 per share, putting the total transaction value at $23,649,660,000.00. Following the purchase, the filing lists Lim as holding 131,387 shares directly, indicating this was a new direct position rather than an addition to an existing one.
What the Filing Shows
The disclosure is coded as an open-market buy, meaning the transaction is reported as a purchase made with the insider’s own funds on the open market rather than an award of options, restricted stock, or other compensation-linked equity. Reborn Coffee is a specialty coffee retailer, and filings of this type are typically submitted within two business days of the reported transaction date under SEC rules governing Section 16 insider reporting.
It is worth noting that the per-share price and aggregate dollar figure reported in this filing are extraordinarily large relative to Reborn Coffee’s typical trading range and market capitalization as a small-cap public company. Readers should treat the figures as they appear in the disclosure; whoisbuyingnow.com reports what is filed with the SEC and does not alter or interpret figures beyond what is stated in the document. Any correction or amendment to this Form 4, should one be filed, would be reflected in subsequent SEC disclosures.
Why Insider Filings Get Attention
Form 4 filings are watched by market participants because they show when officers, directors, and other insiders buy or sell shares of their own company. Academic research on insider trading patterns has found that clusters of open-market purchases by executives can, in aggregate and over time, correlate with periods of subsequent outperformance compared to the broader market. That said, a single filing from one insider is only one data point, and historical correlations do not predict outcomes for any individual company or transaction.
As CEO and Interim CFO, Lim Jung Jae holds a dual leadership role at Reborn Coffee, giving this filing added visibility among those who track executive activity at the company. No further transactions were referenced in the filing beyond the one described above.
This article is based solely on information contained in a public SEC Form 4 filing and is intended for informational purposes as part of ongoing coverage of insider trading disclosures. It does not constitute investment advice or a recommendation regarding any security.
→ See all REBN coverage on WhoIsBuyingNow
Source: original SEC Form 4 filing.