COE CEO Huang Buys $3.3M More as Spree Hits $38.5M

51Talk Online Education Group (NYSE: COE) disclosed another insider purchase from its top executive, extending a buying streak that has now stretched across nearly two weeks. According to a Form 4 filed with the SEC, Chief Executive Officer, Director and 10%+ Owner Huang Jack Jiajia bought 194,460 shares of COE on July 30, 2026, at $17.21 per share, a purchase worth $3,346,656.60.

Following the transaction, Huang’s stake stands at 33,699,480 shares, held indirectly through a trust or other entity rather than in his own name. The size of that holding underscores how deeply tied Huang’s personal financial interests remain to the company he leads.

Part of a Larger, Sustained Buying Pattern

This latest purchase is not an isolated event. It is the twelfth open-market purchase by Huang between July 20 and July 30, 2026, a run of transactions that now totals $38,483,257 in aggregate spending. Our internal tracking classifies this latest filing as a cluster buy, a designation reserved for situations where an insider repeatedly returns to the open market to add shares over a short window rather than making a single, one-time purchase.

We previously covered this pattern as it developed, including when the cumulative spending crossed the $31.8 million mark, detailed in 51Talk CEO’s Buying Spree Hits $31.8M After Latest COE Purchase. The latest filing shows the buying has continued uninterrupted since then, with Huang adding tens of thousands of shares nearly every trading day through the end of July.

Sustained, multi-day insider buying of this kind draws attention from market watchers because it differs from a single transaction that could be attributed to routine portfolio rebalancing or compensation-related planning. Academic research on insider trading disclosures has found that clustered buying activity — multiple purchases by the same insider or by several insiders at a company within a short period — has historically been associated with above-average subsequent stock performance, though such findings are statistical patterns across large samples rather than a signal for any individual company or filing.

Huang’s role as CEO, director and 10%+ owner means his trading activity is closely watched, since it reflects the perspective of someone with direct visibility into 51Talk’s operations and financial condition. Whether this buying pattern continues into August will depend on further disclosures, which we will continue to track as they are filed.

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Source: original SEC Form 4 filing.

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