COE CEO Huang’s 10th Buy Pushes Spree to $35.1M

51Talk Online Education Group (NYSE: COE) disclosed another insider purchase from its Chief Executive Officer, Huang Jack Jiajia, who also serves as a director and 10%+ owner of the company. According to a Form 4 filed with the SEC, Huang bought 35,400 shares on August 13, 2026, at $20.83 per share, a transaction worth $737,382.

Following the purchase, Huang’s stake stands at 35,615,160 shares, held indirectly. The filing does not specify further details of the holding vehicle beyond that it is an indirect arrangement, such as a trust or entity.

A Ten-Buy Streak Since April

This latest purchase is not an isolated event. It is the tenth open-market purchase by Huang since April 10, 2026, part of a buying pattern that has now pushed his cumulative spend to $35,073,256 over roughly four months. The consistency and size of these purchases have earned the activity a ‘cluster buy’ classification on WhoIsBuyingNow, a label reserved for repeated insider purchases within a concentrated window rather than a single, one-off trade.

The pace of buying has been steady rather than sporadic. Just one day earlier, on August 12, Huang added another tranche worth $6.8 million, a purchase covered in our earlier report, COE CEO Huang Buys $6.8M More, Buying Spree Hits $31.1M. That filing itself followed an earlier $3.94 million purchase in early August, showing a rhythm of near-daily or weekly buying that has continued for over four months without an apparent pause.

Because Huang is both CEO and a 10%+ owner, his transactions carry weight as a signal of insider conviction, though the specific motivations behind any single purchase are not disclosed in Form 4 filings. Academic research on insider trading has found that clustered buying — multiple insiders or repeated purchases by the same insider over a short period — has historically correlated with above-average stock performance in aggregate studies, though this observation describes a statistical pattern across many companies over time rather than a prediction for any individual filing.

The $35 million total spent since April represents a significant commitment of personal capital relative to the scale of transactions typically seen in insider filings, and the cadence of purchases — spanning ten separate transactions rather than one large block trade — suggests a sustained approach rather than a single timed entry. Whether this pattern continues beyond August 13 will depend on future filings, which WhoIsBuyingNow will continue to track as they are disclosed to the SEC.

→ See all COE coverage on WhoIsBuyingNow

Source: original SEC Form 4 filing.

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